Definition of MarTech: MarTech, short for marketing technology, is a digital tool that allows marketers to meet various demands and perform specific tasks. The most common can create deliverables, test levels of engagement, calculate success rate, and automate processes. Marketing technology is now an ever-changing industry expanding at a rapid pace. The capabilities are endless; …
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Have you ever heard the term “If you’re not measuring it, you’re not managing it?”. Well, the sales funnel is just that; a visual representation of conversion metrics of potential customers navigating through different stages of a funnel, from the initial contact leading to a purchase. What are the benefits of a sales funnel: For …
What Is A Sales Funnel? Learn More About The Four Stages Read More »
In a nutshell, account-base marketing is a strategic approach that analyzes, measures, and directs how to efficiently target specific accounts that are likely to convert into paying customers while yielding a greater return on investment(ROI). For ABM to work effectively, there are a few elements to consider: Data: Analytics is an essential element of the equation. …
What Is Account Base Marketing? Learn About The Three Types Of ABM Read More »
A sales pipeline is an organized illustration that provides relevant insight into a prospect’s journey through multiple stages of the sales process.
This article will identify brandings true meaning and tackle those erroneous popular beliefs.
Learn how a transcreation brand strategy can captivate foreign speaking audiences into loyal customers by employing the right approach.
